IDAHO: A LOVE STORY
Idaho is not hard to love. Visitors learn that quickly and are often surprised. Us lucky ones that live in these here parts of the "Old West" are less surprised by the fact that Idaho is beautiful. What seems to catch us off-guard most is the AMOUNT of breathtaking beauty this state provides. Mountains, canyons, rivers, and ohmygosh the lakes. I've run out of adjectives for "wow" repeatedly so thank goodness for #hashtags.
In short, we love it here. And we love making sure others know we love it here because odds are they do too.
Enter: GET OUTSIDE IDAHO gear.
Functional. Fashionable. Fun. Whatever. They're awesome and you need some.